Since the days when Marshall Mcluhan uttered those famous words “The Medium is The Message” we have entered a new kind of revolution that was jump started by the industrial revolution. A strange blend of art, science and the age old game of sales. I will leave others to put a name on it but it exists and is played out in board rooms, garages and in cyberspace.
It’s a frenetic thing, resembling the incomprehensible chaos that is displayed on the trading floor of the New York Stock Exchange. This new way of doing things is part savvy side show barker and proficient craftsman with a dash of business sense to keep the thing on the tracks. It’s amazing that it works; especially for those of us who were brought up in another era.
The place where this seems to most evident is in cyberspace. Bloggers, Facebookers and Tweeters all competing for attention; like fishermen crowding a very short pier for a limited number of fish. It’s sort of a controlled chaos that frankly I don’t understand but I see it working everyday.
It remains to be understood what sort of standard “it” operates by or how it is taught but by standards does a thing stand or fall.